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Recently, the industry threw out the "integration of the future 100 billion ceiling industry market well." It is predicted that China will have 33% of households moved into new houses, which means that on average each year more than 2.6 million households need to install the ceiling, each household by now integrated ceiling installed in the average price of about 3,000 yuan for each integrated market space in the ceiling should be about 8.0 billion, then the next decade, integrated market space from the ceiling, in theory, in 80 billion or so, this means that 100 billion market exists.

1000 billion market, this sounds incredible people think what the market value of the industry hype, or does it lie in this space?

Second home ownership in addition to users, prospective couples should be the new home and stay
Decoration
The largest consumer group, thus, prospective new people seem to have greater voice. Therefore, the writer for some of Jiangsu and Zhejiang region on the integrated ceiling prospective new market space industry were investigated.

Many prospective new that had in fact do not know specifically refers to integrated ceiling of what people would be renovated a bit about. As for the renovation process, will use integrated ceiling, the survey, 67% of couples said they would associate with traditional pvc wall panel, only 33% said they would consider the use of integrated ceiling. A E boat has been buy, and the integration of multiple visits to the store's new top bluntly: "newly married couple family with a pinch enough to use for the kitchen smoke more, the buckle is easy to clean; followed From the decorative point of view, the pinch effect with elongated space; integration costs than just pinch your work, and more intractable, met easily tilt. "Another netizen said, do not like to use integrated ceiling, felt this product's technical content is not high, not in proportion to its market price. "


Prospective new people to market integrated ceiling views of the industry 100 000 000 000

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And the choice of new quasi-integrated top people what they value most? More than half of the users say, heating, ventilation,
Illumination
Electrical properties such as the first element of their choice, followed by integration of the decorative ceiling effect, There is also concern about 17% of consumers are easily integrated ceiling cleaning. However, integrated ceiling from the current industry view, most manufacturers seem to be more concentrate on product design, the constantly with fresh colors and pleasant series of names to the visual impact of the consumer and the auditory nerve. Such as design elements to shape the United States Er Kaite known, had already put forward in Dealer Summit, "to do integrated ceiling industry TOTO", specifically its external design company to develop new
Panel
Pattern, but the real in heating, ventilation, lighting and other electrical appliances on and how much thought is unknown.


Ceiling views of the integrated

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For the integration of the market ceiling price, 67% of prospective new consumers that expensive, and the remaining 33% said the general, it can not accept that the cheap almost zero. A prospective new house is being renovated told the author that "integration is the pinch ceiling ceiling upgrades, including the ventilator,
Yuba
Are complementary, and material suppliers do not make profits of traditional products, and to make integrated, results for the name of a higher price. "

The choice of what brand of integrated ceiling products? I found that couples will prefer a more "arrogant" but not necessarily integrated professional to do the top brands, such as "Opie" and "new flight", "Ao Erma" and so on. Second, the prospective couple more sought after, "Borrowed" brand, simply, sound is coming from Hong Kong, Macao and Taiwan or overseas brands of integrated ceiling, such as "Taiwan, Wu Feng," "
Electrolux
"And so on. In contrast, Baolan, character, professional integrated manufacturers of products Fanzao cold ceiling. And this is the integration of the consumer holding the top manufacturers to seize the big, big catch, the top industries of integrated deep understanding of the psychological situation. No wonder, such as bamboo shoots usually emerge a large number of integrated top brand name manufacturers like on or beside the "cards", or add some "foreign flavor."

Are optimistic about the industry is expected, with the ceiling function of integrated continuous improvement, integrated ceiling of the applications will be from a small piece of kitchen space out of space, to a larger living room, bedroom, or even may be more broad area of tooling. However, some experts admitted that the current integration of the industry's output ceiling may only still only 34 billion, occupy the entire ceiling area of only about 40%, PVC wall panel, metal ceilings, asbestos ceiling materials, and so the other on the market with the current their own characteristics, tenaciously hold a certain market share ceiling.

Prospective new people with respect, integrated ceiling industry can go far in the end? The key is to see the quality! Prospective new friends jing said: "If in the future integration of aesthetics and practicality in the ceiling are constantly strengthening the case, then grasp the after-sales
Service
Of quality. I would like to integrate the ceiling of the market is still very objective. "Prospective new culture said," In addition to real estate, prices and other non-anti-factors, there is the view of personal preference is to choose
Plastic
Pinch or integrated ceiling, I think the key is good or bad quality of the product. "

Indeed, an industry has no vitality, viability can last long, quality is the fundamental factor. In addition, I believe that, based on quality, increase product performance and brand influence technological upgrading, so that it industries continue to radiate vitality is the key. Only in this way, integrated ceiling industry, the dream of the next 100 billion market is not far away.

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